Gluon Art and research

The New
Green Deal

A one-day event on future energies

Snowball, Belgium / 06.02.2020


In 2019 the EU launched The New Green Deal as Europe’s ‘man on the moon moment’. An ambitious plan that would make Europe the first climate-neutral continent by 2050. To achieve this Europe needs to end its reliance on fossil fuels and needs to re-think the use, production and distribution of energy. The one-day event at cleantech hub Snowball brought together the most innovative leaders in their field, including MIT Professor Pattie Maes, entrepreneurs, artists, data scientists, designers and researchers to explore the challenges and dangers related to the future of energy. This with an exciting program of lectures, workshops and exhibition.


13:30 Welcome
14:00 Introduction by Alexandra Vanhuyse, co-founder Snowball 
14:10 Keynote by Prof. Vladan Joler « Anatomy of an AI System »
15:00 Workshops
Algature, facilitated by Fara Peluso
Artist and designer Fara Peluso invites you to design future Cleantech scenarios via DIY biology and Speculative Design practices 
Build your own Cleantech start-up using AI, facilitated by In The Pocket
Develop an AI use case for your imaginary Cleantech start-up together with artists, designers, entrepreneurs and researchers
17:00 Closing remarks
17:30 Guided visit to the exhibition in presence of the artists 18:30 Welcome reception public evening program
19:00 Introductions by 
Stefan Grosjean, Founder and CEO Snowball 
Ralph Dum, Senior Officer DG Connect – European Commission 
Christophe De Jaeger, Founder and Director Gluon 
19:30 Keynote by Prof. Dr Pattie Maes, MIT Media Lab Fluid Interfaces
21:00 Walking dinner and opening exhibition 
23:00 End of event


The event is the first activity in a series of events organized by Cleantech hub Snowball and Gluon, as part of the STARTS Regional Centers project.

*Snowball is a new state-of-the-art cleantech hub in Harelbeke, Belgium. The hub hosts a wide variety of cleantech companies, each combining science and technology for the development of innovative solutions for a greener and cleaner planet. The cleantech hub also provides an Accelerator to support and help grow Cleantech businesses. Stefan Grosjean, serial entrepreneur (most recently founder and CEO of Smappee) and patron of the arts, is the benefactor of Snowball.

** This European network of regional arts & innovation incubtion centres will support a series of thematic networking events and showcases around intereactions between Science, Technology and the Arts. With over 200 actions in Europe, it aims to strengthen collaborative alliances from regions, partners and other institutions including businesses, working in arts & sciences.

With Teresa Van Dongen, Maarten Vanden Eynde, Pieterjan Ginckels, Su Hui Yu, Joshua Portway and Lise Autogena, Vladen Joler and Kate Crawford

Supported by the S+T+ARTS (Science, Technology, Arts) programme of the European Commission - DG Connect