The SMARTHAM project by artist Frederik Dewilde explored ways in which digital technologies can enforce the centuries-old and highly regulated production of hams without conflicting with the rules, as well as enhance its distinguishing taste.
The artist in the project focused on developing the idea of taste mapping by measuring and translating brain stimulation activity while tasting Parma ham. Such an algorithm did not exist, and the artist developed a first working prototype of such a mapping tool. Feeding the algorithm with current state of the art knowledge on brain – taste relations, the tool shows highly detailed and specific taste experiences which are captured by the brain, yet not necessarily experienced by the body.
The SMARTHAM project led to a set of early stage usages of digital, AI based tools, which could contribute to the future of Parma ham production and consumption while not interfering with the centuries old standards.
